Entrepreneurs have a lot of information about products, and users often pay little attention or have no time to explore all these things. The main benefit of creating a website landing page is to keep the user focused on an offer.

The first step to getting traffic that converts is discovering a visitor’s intent and then creating content that resonates well with them. SEO keyword research is a good place to start. You’ll likely limit yourself to a variety of keyword queries that will give you a pretty good idea of ​​user intent. From there, you can create landing pages that match the target queries.

Most of visitors land on a landing page after seeing an ad that interested them enough to click. Landing pages give you the best opportunity to capitalize on that interest.

Rather than let other elements of your site distract, bore, or confuse them, a landing page is instantly responsive.

Also known as “Lead Generation” and “Lead Capture” pages, these landing pages focus on collecting customer information.

The distinctive feature of lead capture pages is a form that serves as a CTA. As mentioned above, a visitor’s email address, phone number, and more are solicited in exchange for a product or service.

On your website, you probably have countless internal pages: a home page, an about us page, a features page, a pricing page, etc.

But what exactly is a landing page?

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